Small Business SEO – Easier than you think

When people ask me what I do, I’m always unsure of what to tell them. The truth is I do SEO, which means search engine optimization. But most people have no idea what “SEO” is by that name. So if I say “SEO” the usual response is a furrowed brow and a “huh?” To which I respond “SEO…search engine optimization. I help small businesses get their website higher in Google.” At this point whether they understand or not, people usually say “Ohhh. How interesting.” and quickly change the subject.

After going through this for so long I’ve found myself doing a quick mental analysis whenever someone asks me what I do. How internet savvy is this person? Do they really want to know or are they just trying to make conversation? Depending on how I perceive the asker I may just tell them I do web design just to avoid confusing them. I never thought it would be so hard to tell someone what I do.

The people who do understand what SEO is usually remark at how they get the idea but they have no idea how on earth it gets done. They think of it as a Herculean effort that will cost tens of thousands of dollars and hundreds of man hours. But really, it’s easier and less expensive than you probably think for local businesses to get to the top of Google.

The reason is very simple: lack of competition. Most of your competitors aren’t actively pursuing SEO. The people you see ranking on Google are there mostly by a happy accident. They didn’t do anything to get there. That’s why small business SEO is easier than you think. With a little effort and help from someone like me, you can be ranking in no time and reaping the rewards. So let’s get started!